Vita Coco — Super Sparkling Campaign
Campaign photography for Vita Coco's Super Sparkling line — poppy, edgy, and intentionally outside the brand's usual aesthetic.
Client
Vita Coco
Service
Brand Day
Type
Photography
Category
Brand ContentSocial Media
The Brief
What the Client Needed
Vita Coco hired CREATL to create campaign imagery for their Super Sparkling beverage line that pushed beyond their typical clean, natural look. The directive was bold, poppy, and edgy — unexpected color combinations, strong personalities, and a visual energy that would stop the scroll.
What Was Delivered
The Deliverables
- Campaign images across multiple concepts
- Lifestyle model shots (rooftop, pool, kitchen)
- Bold product flat lays with color-blocked backgrounds
- Street-style product photography
- Social media-ready edits for Instagram & digital campaigns
Gallery
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Behind the Brief
The Creative Direction
The creative direction leaned into saturated backdrops, bold styling choices, and unexpected pairings — a cat with the cans, a rooftop pool, a teal-and-orange flat lay, and a leopard-print street shot. Each frame was designed to feel like a statement, not just a product photo.
The Result
"Campaign imagery delivered to Vita Coco for use across social media and digital marketing — a visual identity shift that brought a new, edgier audience to the Super Sparkling line."
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