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Haze Essentials — Brand Launch Shoot
Brand launch shoot for Haze Essentials — capturing the full product line alongside lifestyle and model content for their debut campaign.
Client
Haze Essentials
Service
Brand Day
Type
Photography
Category
Brand ContentProduct Photography
The Brief
What the Client Needed
Haze Essentials was launching their organic skincare line and needed a complete visual library to introduce the brand — product shots, model lifestyle content, and flat lay imagery all in one shoot. The goal was warm, editorial, and real.
What Was Delivered
The Deliverables
- Product photography (individual & group shots)
- Lifestyle model content
- Flat lay product imagery
- Sleep mask & accessories shots
- Full digital delivery for social media & website
Gallery
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Behind the Brief
The Creative Direction
The creative direction leaned into golden tones, natural textures, and warm skin — making the products feel like a genuine part of someone's self-care routine rather than a clinical studio shoot. Models wore matching black bodysuits to keep the focus on the products and brand identity.
The Result
"Content used across the brand's Instagram launch campaign, website, and email marketing to introduce the Haze Essentials line to their audience."
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